Branding, UX, UI, Website
ABOUT BASTETÂ
Bastet is a law firm in Barcelona with a social commitment. They defend both workers and vulnerable social groups. Its founder wants to escape from the imaginary that defending rights has to go against a careful image.
THE STRATEGY
We redefined Bastet’s personality by creating a logo centered on the Egyptian goddess. We worked hand in hand with the photographer Carolina Sainza to provide the website with an author’s work that represented the reality of the most vulnerable groups.
WEB
Through a fine typographic work and a selection of pastel colors combined with the work of the white spaces we managed to bring a precise image that represents in itself the advocacy.
COLORS
The color palette was chosen to convey serenity and to contrast with the black and white logo.
Light toasted brown
#007eff
Light Gray
#c62a41
Dark Night
#333437