Branding, UX, UI, Website
ABOUT NXTER
Nxter Magazine promote Nxt-based blockchain solutions – Nxt, Ignis, Ardor, child chains – and they develop software on the blockchain platform, as they believe it’s one of the most future-proof blockchain solutions ever created.
THE STRATEGY
Nxter needed a new brand that would allow sub-brands. We developed a modular system that allowed us to recognize the brand in each of its variants.
Our work focused on drawing a new strategy away from the iconography related to the cryptocurrencies to focus on more human values.
THE NXTER WEB
A website that offers quick access to contents, as well as careful typographic work so that the user can concentrate on reading.
COLORS
Through a color palette based on cold colors we have a strong identity.
Black
#007eff
Mint
#c62a41
Light Gray
#333437