Naming, Branding, UX, UI, Website
ABOUT ADF
The Ayahuasca Defense Fund is dedicated to shaping a world in which sacred plants can be used legally and safely. This community program is based on legal defense, education and policy reform.
THE STRATEGY
This project seeks to bring the community together to address legal challenges. Our strategy was to reflect the community element through the photographs and to indicate the possibility for change in the logo. ADF would be the spearhead for changing laws. The logo’s shape is inspired by the vines of the plant and is a metaphor for the union of the different parts to achieve a common goal.
THE ADF WEB
A website that offers quick access to contents, as well as careful typographic work so that the user can concentrate on reading.
Call to action to increment donations
Personal portraits
Powerful image to reinforce Community & Protection
Dynamic map
CTA in all pages
COLORS
Through a color palette based on nature, black and yellow represent the threat ADF seeks to present to the legal status quo.
Brown
#007eff
Goldenrod
#c62a41
Night Sky
#333437
ADF BRAND
Through varied graphic applications, the brand becomes something consistent and easy to remember.
